The Marketing & Branding function built for your business
Senior strategy and execution, without the full-time cost.
WHO WE WORK WITH.
Support that fits your Business.
Good marketing and branding look different depending on your organisation's size.
A solopreneur has different needs from those of a small or medium-sized business. We work with all three, helping you to meet your business objectives:
Solopreneurs & startups
Your brand and marketing haven't had the attention they deserve. We'll help you fix that, without the agency price tag.
Small & growing businesses
There's never been a clear plan for your marketing and brand. We'll work alongside you to build one.
Medium businesses
A gap has opened up, and things need to keep moving. We step in quickly, get up to speed, and pick up where you left off.
Budgets are tight.
Yet, we need to stay connected with our buyers.
Maintaining consistent, cohesive marketing and branding is essential for staying connected with your existing and future buyers and growing your business.
Instead of the long-term, high-entry-cost of creating a marketing function, not to mention the extra responsibilities that a permanent employee can bring, Better Connected provides fractional marketing and branding support, including lead generation and CRM marketing on platforms such as HubSpot and Brevo.
HOW IT WORKS.
Your Marketing Partner.
1. We listen before we recommend
Before anything is proposed, we take the time to understand your business properly. That means asking about your goals, your customers, your frustrations, and what's been tried before. A lot of marketing problems turn out to be something else entirely once you dive deeper.
2. We agree a clear plan
Once we understand the full picture, we put together a focused plan. No 40-page strategy documents. Just clear priorities, a realistic approach, and an honest conversation about what will make the biggest difference.
3. We get to work
Most clients start with a defined project or a single channel to get the foundations right: a visual identity, an optimised website, a strategy workshop, or a specific piece of work with a clear outcome. From there, many move to an ongoing retainer, where we become a regular, reliable part of the team.
4. We report and refine
We're committed to keeping you informed every step of the way. You'll always know what has been accomplished, what's working well, and what adjustments we're making as we continue to improve and optimise everything to help you reach your business goals.
What Customers Say
"I hired Luke to help with a number of marketing activities for my agency rebranding. He supported my new website content, built a CRM program + sales pipeline tracker, set up email automations and LinkedIn ad targeting, among other things. Luke is smart, proactive, asks great questions and kept our launch plan on track and running smoothly. I'm grateful for his support and highly recommend his services."
"Luke has taken over the marketing of my website and the provision of related SEO services. He listens attentively and ensures he completes the work he has agreed to do. It is refreshing to find that, at last, I have found someone in this field who keeps to his word and is proving effective in providing marketing services. I am looking forward to see how Luke can help me to increase my turnover over the course of the coming year."
"Better Connected did an outstanding job creating our new website for Pathways Church. Luke guided us thoughtfully through every step, helping us clarify what we needed and turning it into a result we’re genuinely delighted with. Communication was excellent throughout, and we’re grateful for the exceptional service."
"Luke has been helping with everything from a brand refresh to web design to marketing strategy to CRM optimization. He’s a brilliant design thinker and marketer - give him a ring if your brand could use a jolt."
Thank you for a quick turnaround and great job done with recent design work for my company! : )
WHY CHOOSE US.
360˚ support for your business.
Our founder, Luke, trained in design at Brunel University, London, developed expertise in a consultancy working with brands such as Volkswagen and Waitrose, and honed his marketing skills when enhancing the brand of a healthcare consultancy that punched above its weight to serve the biggest healthcare organisations in the world.
With a hands-on understanding, experience in leading marketing and design teams, and qualifications from the Chartered Institute of Marketing and HubSpot, Luke brings a broad and creative problem-solving approach to meet your business needs.